Using Direct Mailing Campaigns

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I love it when I receive a personalized direct mail.

 

I feel slightly special when I open it.

 

Sending a piece of direct mail can be a great way to engage existing and potential customers.

 

Consider using direct mail as a part of your marketing campaigns. Here are some quick tips to help your team with your direct mailers.

 

Personalize the Message

Personalizing the message should be more than just using the recipient’s name, though that’s certainly important. Personalization should be about connecting with the recipient so they see your company as people and understand your content as a service. This could simply be adding the address and opening hours of the closest or most frequently used store based on geo-location and shopping habits, or pointing out the sections of a catalog where relevant items might be found based on display behavior or declared interest.

 

Offer Exclusive Benefits

Among the top reasons consumers subscribe to mailing lists, social media channels, and newsletters for their favorite brands is their desire to keep informed of hot new sales, deals, and news, as well as receive exclusive coupons. Consumers will be on the lookout for your mail if they are anticipating special offers.

 

Need some facts to back up that direct mail marketing is not, in fact, dead? Here are some that can be found on the web.

 

70% of Americans say mail is more personal than the Internet.

~Source: Cohber

 

56% of customers find print marketing to be the most trustworthy type of marketing.

~Source: DMA

 

92% of young shoppers say they prefer direct mail for making purchasing decisions.

~Source: Alpha Graphics

 

40% of consumers try new businesses after receiving direct mail.

~Source: MarketingProfs

 

48% of people retain direct mail for future reference.

~Source: Alpha Graphics

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