The Sweet News — February 2015

Humor is a very important tool that should be added to your marketing strategy. It is very effective and will not only bring a smile to the faces of your clients, but also create a mark in their memory — the ultimate goal of marketing.

If I asked you to think of a few commercials that were your favorites, I am am sure you will be able to remember them very quickly … “What are you wearing, Jake, from State Farm?” State Farm hit a home run with this one, most folks you talk to will recognize it and “State Farm” is a key component, to the audience doesn’t have to connect the dots. Funny and simple!

The humor you choose must be tasteful and protect your brand. If you find the right line, slogan, or picture it will be one of the most effective marketing tools of the year or century — in essence — a home run!

Remember, your customers are looking for a reason to smile — it makes the day go by so much easier and they will remember who lightened their load.

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